Online marketing assessment

Assessment

What is it?

An online marketing assessment tests a candidate's knowledge and expertise through 20 progressively challenging questions. With a fixed time limit, candidates demonstrate both foundational understanding and advanced skills in SEO, social media, paid advertising, and content strategy. Often used early in hiring, this assessment serves as a knockout criterion to ensure candidates have the required online marketing expertise.

How it works

The assessment begins with simple questions to gauge the candidate's basic understanding of key online marketing concepts. As the test progresses, the questions become more challenging, exploring specific strategies, tools, and analytics used in the field. In a 20-question format, this might look like:

  • Initial questions cover basic definitions, such as what SEO stands for or identifying popular social media platforms for marketing.
  • Intermediate questions test the candidate’s ability to explain concepts like Google Ads Quality Score or how to determine the optimal keyword density for SEO content.
  • Advanced questions may ask how to set up a Facebook Ads campaign using custom audiences or how to use A/B testing to optimize landing pages and measure success with data-driven insights.

The test is timed, requiring candidates to complete as many questions as possible within the allotted time. This adds an extra layer of evaluation by assessing how efficiently they can recall and apply their knowledge in real-world marketing scenarios.

Results and Benefits

The results of an online marketing assessment provide employers with a clear understanding of the candidate’s expertise in online marketing. The knockout nature of the test ensures that only candidates with the right level of knowledge advance to the next stage, which saves time and improves the quality of candidates.

When to use it

The online marketing assessment is best used at the very beginning of the recruitment process as an initial screening tool. By using this assessment as a knockout test, employers can eliminate candidates who do not meet the required skill level before moving them to more detailed stages of the hiring process. This assessment is especially useful when hiring for roles that require specialized knowledge in online marketing, such as SEO specialists, PPC managers, content marketers, or social media strategists. Early implementation of this test saves time and resources by focusing only on candidates who have the necessary level of expertise in online marketing.

Example

Basic Level:
What does SEO stand for?
a) Search Engine Optimization
b) Search Email Optimization
c) Social Engine Optimization
d) Social Email Optimization

Which of these is a common social media platform for marketing?
a) LinkedIn
b) TikTok
c) Both a and b
d) None of the above

Intermediate Level:
What is a good keyword density for SEO content?
a) 1-2%
b) 5-7%
c) 10-12%
d) Keyword density is irrelevant

How does Google Ads Quality Score affect ad performance?
a) By lowering the cost-per-click
b) By increasing the ad's visibility
c) By improving user experience on the landing page
d) All of the above

Advanced Level:
Which step is necessary to set up a Facebook Ads campaign using custom audiences?
a) Upload a customer list
b) Select “Automatic Placements”
c) Use stock images for ads
d) Create a Lookalike Audience

What is the primary benefit of A/B testing for landing pages?
a) Improves page speed
b) Provides insights into visitor behavior
c) Reduces ad spend
d) Eliminates the need for analytics