Copywriting assessment

Assessment

What is it?

The copywriting assessment evaluates a candidate’s ability to create engaging, persuasive, and error-free content. Covering grammar, tone, storytelling, and SEO, the test’s difficulty increases progressively. Timed for efficiency, this assessment helps employers gauge writing skills early in the hiring process as a knockout filter

How it works

The Copywriting Assessment starts with basic questions on grammar and vocabulary and progresses to more complex content creation and editing tasks, testing the candidate's adaptability to different writing styles and formats. In a 20-question format, this might look like:

  • Basic Level questions may include correcting grammatical errors or identifying appropriate word choices.
  • Intermediate Level questions could involve adjusting the tone of a paragraph, creating a call-to-action, or incorporating SEO keywords into text.
  • Advanced Level questions might ask candidates to write a short persuasive copy for an ad campaign, summarize a long article, or edit content to fit a brand voice.

The timed aspect of the assessment provides an extra layer of insight into the candidate's ability to write effectively under deadlines.

Results and Benefits

The results of the Copywriting Assessment give employers insights into the candidate's ability to produce high-quality written content. Candidates who score well demonstrate strong command of language, style, and persuasive techniques, ensuring only qualified writers move forward in the hiring process.

When to use it

The Copywriting Assessment is ideal for screening candidates for roles such as content writers, marketing specialists, or copy editors. As a knockout test, it ensures that only those with strong writing and editing skills advance to the next stages.This assessment is especially beneficial for companies in marketing, publishing, or any industry where clear and engaging content is crucial.

Example

Basic Level:
Which of these is the grammatically correct sentence?
a) The company are planning to expand.
b) The company is planning to expand.
c) The company has planning to expand.
d) The company plans to expanding.

Which word correctly completes the sentence: "This decision will ___ the outcome"?
a) Affect
b) Effect
c) Both affect and effect
d) None of the above

Intermediate Level:
Which of these is a strong call-to-action for a new product launch?
a) "Check it out if you want to."
b) "Buy now and get 20% off today!"
c) "The product is available for you."
d) "Look into it when you have time."

How would you naturally integrate the keyword “digital marketing” into the following sentence?
a) "Our new course helps professionals excel in ___."
b) "Gain insight into ___ and elevate your career."
c) "The future of ___ is here with cutting-edge strategies."
d) All of the above

Advanced Level:
What is the main purpose of editing a passage to match a formal tone?
a) To ensure clarity and professionalism
b) To reduce word count
c) To add humor
d) To make the text more conversational

Which of these descriptions best highlights a travel destination?
a) "Visit Paris: A place with some nice things to see."
b) "Paris: The city of lights, known for its rich culture and iconic landmarks."
c) "Paris: A European location with interesting attractions."
d) "Paris: Famous for food and places to visit."